2 Discussion Questions

Learning Activity 1 – Theme 1

The manager creates a detailed action plan formulated from the long term goals, vision and mission that are set by the leader. This plan is created through planning and strategizing. To understand the concept of vision and mission and its role in the process, you will do the leader’s job and formulate the vision and mission of an organization.  By creating the vision and mission you should take away the idea of their importance in creating short term plans and goals.

Create a vision and mission statement to fit the company described below:

Annie Oakley owns a specialty rifle manufacturing company, ANNIE”S BABIES. She designs rifles to fit the specific requirements of the individual customer.  Her rifles range in price from $2500 to the most expensive one to date at $25,000.  She wishes to become the Lamborghini of the rifle world.  Currently, she has a small but growing clientele and receives orders by word of mouth.  Anxious to get the plant more active, Annie seeks to gain customers by being known for her attention to detail, personal designs, and quick turnaround.  Her employees are expected to produce the rifles with these ideas in mind and never to give in to the temptation to lower the quality of the rifle.

Learning Activity 2 – Theme 2

In the planning phase, managers create a detailed action plan aimed at the organizational goals.  Strategic management, or what you will learn as strategizing, is what an organization will do or not do to achieve the goals and objectives that lead to meeting the stated mission and vision.

Annie Oakley wishes to develop the business to incorporate a new style of rifle that is computer generated, plastic, and collapsible.  The rifle also takes plastic bullets. This process must cost less than 1 million dollars and take less than 2 months to produce.  Annie has one large client who will pay 3 times her investment and is anxious to accept the project.  However, it will be a one of a kind project and Annie is not sure others will have a use for the gun in the future.  However,  this rifle will make a reputation for her in the gun community.  

Identify the principles of strategizing and then apply the principles to develop a project action plan for Annie’s company.  Be sure to include the facts from the first LA to help. Use your vision and mission statement as well.  If you think you need to make up facts to complete the assignment feel free to do so. 

Please use this article for Theme 2: 
http://www.dailymail.co.uk/femail/article-2215287/Luxottica-The-eyewear-company-total-domination-setting-astronomical-prices.html

1- 2 paragraphs for each question. Please cite in APA and use quotation marks when using the exact words written as well as in text citations. 

I have attached the readings for Theme 1. 

 
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