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This assignment will assist you in developing objectives to achieve a specific strategy.

Read the case “Schlitz Beer” and develop a SWOT analysis from the information provided in the case (there is no set limit for the number of items in each category). Once the SWOT is completed identify a strategy you believe Schlitz beer could have pursued and then create an objective to complete the strategy. Information on strategy implementation and objectives can be found in the week 9 class files folder.


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