Case Study: General Electric

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For this module, you will analyze the case study 
“General Electric” available at

http://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/General_Electric.html

Include responses to the following questions in your analysis:

  • Why did GE implement a limited distribution strategy?
  • How was GE able to evoke an emotional buying experience for customers purchasing appliances?
  • How was GE able to move upstream in price?

Write your case analysis in a 3- to 5-page Word document: Headers, 2 References, APA Format

 
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