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Write a 1,050- to 1,400-word analysis of the Common Bond Email marketing case study.
- Describe the benefits of creating an email creation strategy and process, and why it is important for Common Bond?
- Describe any risks of creating a three-month forward-looking email calendar.
- With relatively high open and click–â€through rates to date, how should the team measure success of the new strategy and process? How will they know if the effort of planning is making an impact?
- What can you do to improve the strategy or process?
- Should Common Bond consider an entirely new thread of emails for customers of new products that they launch?
- As Common Bond grows, should email remain an important avenue for communicating with target customers? How should the strategy evolve over time?
Format your paper consistent with APA guidelines.