The video case is available on : http://www.cengage.com/management/book_content/hanson_9780170227643/index-5.html?asset=hyundai_southkorea
- Describe Hyundai’s competitive behaviour.
- What kind of competitive dynamics might you expect from Hyundai and other automakers?
- Is Hyundai involved in multi-market competition? Why or why not?
- What impact will market commonality have on competitive responses in the automobile industry?
- What strategic actions may occur as a result of your answer to question 4?
- Can Hyundai be identified as a late mover? If so, why? What consequences should they be aware of?