Marketing Debate

What Is the Best Type of Marketing

Research?

Many market researchers have their favorite research

approaches or techniques, although different researchers

often have different preferences. Some researchers maintain

that the only way to really learn about consumers or

brands is through in-depth, qualitative research. Others

contend that the only legitimate and defensible form of marketing

research uses quantitative measures.

Take a position: The best marketing research is quantitative

in nature versus The best marketing research is

qualitative in nature.

Debate question about marketing Due date is Thursday