Dell has been selling computers for over 25 years with its unique, direct build-to-order sales model. After reviewing the readings in the Unit Resources, answer the following questions:
- Why has Dell’s direct supply chain been so successful?
- Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
- Was Dell’s decision to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?
600–800 words in length