disc 1 – week 3

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After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

  • How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
  • Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

Here is a link to TopShops website: http://shop.nordstrom.com/c/topshop-topman and here is link to Nordstrom’s: http://shop.nordstrom.com/. What similarities do you notice? What differences? At first glance, what is your analysis of this partnership?

DUE today. no more than 250-400 words

 
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