Attached is chapter 15 to help you with the assignment.
Prepare a simple matrix in which you compare and contrast the Automotive Industries business-to-business (B2B) and business-to-consumer (B2C) e-commerce.
Include at least three industry examples that support the findings in your analysis.
Consider the following elements:
- Consumer exposure
- Customer service
- Differences in website structure
- Access rights
at least three
different sources in addition to the textbooks to support your analysis.