E-Commerce Strategic Matrix, business and finance homework help

Attached is chapter 15 to help you with the assignment.

Prepare a simple matrix in which you compare and contrast the Automotive Industries business-to-business (B2B) and business-to-consumer (B2C) e-commerce.

Include at least three industry examples that support the findings in your analysis.

Consider the following elements:

  • Cost
  • Consumer exposure
  • Customer service
  • Differences in website structure
  • Access rights
  • Audience
  • Security

at least three
different sources in addition to the textbooks to support your analysis.


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