What image would you try to portray through the Toyota Launch festival and why? How does this tie in with Toyota’s current branding?
Who are some good sponsorship partners that would align well this image?
Highlight 3–4 key logistical challenges for the Toyota Launch event.
How would you program the Launch event to keep the VIP and public events distinguished without interrupting the dynamics?
Having done a risk analysis, what would be some of the measures or contingencies you would put in place to mitigate or eliminate risks?