Health Care Marketing

A general hospital has a portfolio of services that could include such things as obstetrics, cardiology, and family medicine. Differentiate why coordination between one clinical service and the rest of the portfolio is important and how it might work. Assume you are coordinating a marketing plan for cardiology. Evaluate which elements of the strategy process are most important? Explain your selection. Prepare what a business plan for a charitable organization should focus on?

With References

 

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