How the iPhone Crippled BlackBerry?, management homework help

Slid21- same as always-title etc.

Slide 2-summarize the article. Pay attention to following:

a. How did blackberry react to apple-how did apple break the rules

b. How did blackberry launch its new product

Slide 3- analyze what happened for blackberry

a. How much did blackberry miss the marketplace

b. What did blackberry do wrong

Slide 4-This is recommendation for any company facing change like blackberry had to

a. What do you do when all of your assumptions go out the door?

b. What do you do to regain some control?

Slide 5- what is your takeaway on this?

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