Subj: Extra Credit Assignment
Write me a five page memo that:
1. Proposes to me, as your manager, a rebranding initiative for the brand of your choice.
2. Explain how storytelling could benefit the brand, and what storytelling should be done.
3. What archetype (and why) should be used for the brand; how does that compare to competitors?
4. Develop and propose a transmedia campaign based on the storytelling and archetype.
5. Conclude with next steps.