In-Depth Audience Analysis

Locate your local Chamber of Commerce’s community  profile either online or in printed material that describes your local community. Write a three to four (3-4) page paper on the following:

1.  Illustrate the message’s view of the audience
and stakeholders based on the written profile.

2. Create your own analysis of the community stakeholders and audience using the
demographics, geographics, psychographics, sociographics, usergraphics, and
webographics described in this chapter.

3. Give two recommendations that would improve the message, based on audience
analysis.

4. Provide your rationale as to why your version would be better than the
original.

The format of the paper is to be as follows:

Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format,
Microsoft Word document.

Use headers for each of the subjects being covered, followed by your response.

In addition to the three to four (3-4) pages required, a title page is to be included. The title
page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.

 Note you will be graded on the quality of your answers, the logic/organization of the report,
your language skills, and your writing skills.

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