* Write a report about one of the topics that are mentioned in the first 3 chapters from the book (Transnational Management). The Report must not be more than three (3) pages and must be written in APA style. This report may come from The Economist, Wall Street Journal, New York Times, Financial Times, etc. These reports should, among other things, include an introduction, relevance of material to International Business Management and conclusion/managerial implication. The articles must bear obvious, and not peripheral relevance to international business.
*Required Book: Transnational Management: Text, Cases &. Readings in Cross-Border Management, 7th Edition. Christopher A. Bartlett and Paul W. Beamish 2014
*These are summaries for the first three chapters which the report topic should be connected to one of them.
Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities In this chapter, we look at important questions that companies must resolve before taking the leap to operate outside their home environment. What market opportunities, sourcing advantages, or strategic imperatives drive their international expansion? By what means will they expand their overseas presence-through exports, licensing, joint ventures, wholly owned subsidiaries, or some other means? How will the attitudes, assumptions, and beliefs that they bring to their international ventures affect their chances of success? Before exploring these important questions, however, we develop a definition of the multinational enterprise (MNE and develop some sense of its size and importance in the global economy.
Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces In this chapter, we shift our focus to the larger, external, international environment in which they must operate. In particular, we focus on three sets of macro forces that drive, constrain, and shape the industries in which entities compete globally. First, we examine the pressures-mostly economic-that drive companies in many industries to integrate and coordinate their activities across national boundaries to capture scale economies or other sources of competitive advantage. Second, we explore the forces often social and political-that shape other industries and how they can drive MNEs to disaggregate their operations and activities to respond to national, regional, and local needs and demands. Third, we examine how, in an information-based, knowledge-intensive economy, players in a growing number of industries must adapt to opportunities or threats wherever they occur in the world by developing innovative responses and initiatives that they diffuse rapidly and globally to capture a knowledge-based competitive advantage.
Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage In this chapter, we discuss how the conflicting demands and pressures shape the strategic choices that MNEs must make. In this complex situation, an MNE determines strategy by balancing the motivations for its own international expansion with the economic imperatives of its industry structure and competitive dynamics, the social and cultural forces of the markets it has entered worldwide, and the political demands of its home- and host-country governments. To frame this complex analysis, in this chapter, we examine how MNEs balance strategic means and ends to build the three required dimensional capabilities: global-scale efficiency and competitiveness, multinational flexibility and responsiveness, and worldwide innovation and learning. After defining each of the dominant historic strategic approaches or what we term classic multinational, international, and global strategies, we explore the emerging transnational strategic model that most MNEs must adopt today.