Directions: PLEASE respond to this in a perspective that shows you have real world experience in these topics. Talk about this in a Marketing Agency Managers Perspective
MT3 – International Strategy Configurations
MT3 – Some aspects of the International Strategy Configurations to be considered are: Discuss International Configurations using the parameters of Exhibit 7.9, Global Efficiencies and Local Responsiveness. Discuss the four effective tactics for developing a Global Mind-Set (see How Would You Do That? 7.2, pages 228 – 229.