THROUGHOUT the course you have been developing the marketing plan to enter the belgian market. you have reflected on the question of whether an alternate source of cacao beans other than ivory coast should be considered. by incorporating the idea of fair trade in a new line of chocolate brand into the belgium market, would it give andy’s company a marketing advantage? why or why not? how can you build this ethical dilemma into your overall marketing and public awareness campaign? what could be possible negative efforts(for your company and other) by discussing an alternative? submit your finding to andy’s dad to emphasize the importance of doing business with countries that have ethical boundaries. submit 12-15 power point 100-150 words of speaker’s notes.
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