M7A1 Case Study: Ziba Design

  • Ziba Design [Video File 10:38 minutes]. Pearson Education. Retrieved from

Include responses to the following questions in your analysis.

  • Discuss what occurs before Ziba develops a design or advertising program.
  • Discuss how Ziba contributes to brand recognition for product promotions in the marketplace. Is it effective? Why or why not?
  • Explain how Ziba contributes to the brand loyalty of a product. Be specific.

Write your case analysis in a 3- to 5-page Word document. Be sure to proofread your work before submitting it.

Include Headers in body of paper, Reference Page, Cover Page, APA Format

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