MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP)

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MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): DISCOVERMARKETING MANAGEMENT ASSIGNMENT INSTRUCTIONSOVERVIEWEach student must complete an individual marketing project. Your first task is to select a projecttopic. This must be an existing product, service, or organization. Please select an organization orbrand from within one of these pre-approved industries: Agriculture Automotive/personal transportation Computers/home technology Consumer staples Fast food Financial services Food and beverage Health care Home entertainment Home furnishings/appliances/comfort Hospitality House and garden Insurance Large retail Online retail Personal care/nutrition Personal communication Personal fitness Personal technology/consumer electronics Shipping Specialty retailINSTRUCTIONSThe same project topic must be used in all installments. Each project installment must include atitle page that has the name of the project topic in it. Each of the five questions should benumbered and written out in its entirety in the pages that follow. The entire document (all fivequestions, combined, but not counting references) should be at least 600 words (12-point TimesNew Roman font, double spaced), and include a separate references page. All content must showdirect application to the topic and exclude definitions of terms and general explanations ofgeneric marketing topics. The assignment should be submitted as a Microsoft Word document.When completing an assignment for a given module, the student will assume the role ofmarketing manager for the selected organization. All student responses must be based onresearch. View the entire course textbook (all chapters) as a resource for the assignment,meaning it may be necessary to locate assignment-related material in chapters other than thosecorresponding with the module in which the assignment is located. While the effort has beenmade to ensure that all material necessary for assignment completion is found in the textbook,BUSI 520Page 2 of 2contact the instructor immediately if information needed to complete the assignment cannot belocated in the textbook. The instructor will then provide instructions on locating the requiredmaterial. Quotes must be minimized and long quotes (40 words or more) avoided. Outsidesources to be cited include scholarly marketing journals (Journal of Marketing, Journal ofMarketing Research, Journal of Consumer Research, etc.), practitioner publications, and thecourse textbook. Assignments must be submitted though Turnitin.QuestionsQ1. Provide a description of the product/service and a brief history of the firm.Q2. Explain your current or possible global marketing efforts. (Ch. 3)Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary.(Ch 3)Q4. Explain your competitive strategy. (Ch.3)Q5. Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for theorganization. (Ch.3)

 
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