Marketing Plan

This is your marketing plan assignment.   Pick a product and write a marketing plan as a General Manager or Marketing Manager of the business.  You can choose any product or service.  The goal is to define, explain, and apply the key course concepts:  the 5Cs, STP,  the 4Ps, and branding.    Each of these concepts requires at least one well-written and well-thought out paragraph.  Pay special attention to target markets, product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how and why the strategies are chosen.

Paper is to be a minimum of 8 pages, not counting the title page or reference page.  Maximum paper is 10 pages.  Paper is to have at least 5 references beyond the text book; two references MUST be from peer-reviewed sources.  Please see the rubric for grading guidelines

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