Determining an Appropriate Research:
Design Marketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding for the purpose of a research study before making research design decisions.
What are the various types of exploratory research? Give an example of a good problem for exploratory research. Please make sure to properly cite any resources you use from other sources.