I need help with the last 4 pages of my paper. The chosen company that I am researching is Starbucks and the idea that I have is offering millenial students a 10-15% discount at Starbucks locations. Below is the part that I need help with. Attached is my milestone requirements and the paper that I have started.
Section Three: Defining Product or Service Need
How the customer/buyer seeks information to fill the need
How the product is purchased (characterize the buying situation)
Why your chosen target market is the best choice
Section Four: Pricing
Explain the fixed and variable costs
How do these fit with the company’s short- and long-term goals?
Narrative with a table to show calculations for cost categories
Examine competitors’ pricing and explain reasoning for differences
Estimate how much you think the target market is willing to pay for your product/service
Discuss if this is due to preferences for social responsibility, ethical behavior, or other intangibles?
What pricing strategy (skimming, penetration, economy, or premium) appropriate and why?