Measures for Innovation and Entrepreneurship, management homework help

Performance Measures for Innovation and Entrepreneurship

In your quest to encourage innovation and entrepreneurial behavior in the medium sized medical equipment company you founded five years ago, you see the need to develop specific measures of performance against which innovative products or services can be measured once they are developed. Explain how the following financial and non-financial measures will be used to assess and evaluate recent innovations:

Financial Measures

  • Return on investment
  • Growth in market share
  • Profitability

Non-financial Measures

  • Employee loyalty and commitment
  • Breadth of employee participation
  • Employee retention
  • Employee willingness to change
  • Strategic repositioning
  • Competitive capabilities
  • Potential creation of further breakthroughs
  • Number of potential future innovations

Submit your report in a 5- to 6-page Microsoft Word document.

Name your document: SU_MBA6710_W5_A2_LastName_FirstInitial.doc.

Submit your document to the W5: Assignment 2 Dropbox by Wednesday, December 21, 2016.

Cite any sources using the APA format on a separate page.

This assignment is worth 250 points and will be graded according to the following rubric.

Assignment 2 Grading Criteria

Maximum Points

All listed financial measures covered and of adequate value.


Used financial measures to evaluate recent innovations.


Non-financial measures presented and explained.


Used non-financial measures to evaluate recent innovations.


Communication: Use of tone, word choice, audience, transitions, and progression of ideas.


Mechanics: Use of grammar, sentence structure, and spelling.


Academic/APA/PowerPoint (PPT) Formatting: Use of citations, references, and structural formatting including such elements as title page, running head, page numbers, headings, title slides, graphics, data, notes section (as appropriate), introduction, and conclusion.




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