Need help with a communication and Engagement Exercise – Create and Explain your own Personal Example.

 The goal of this assignment is to encourage you to apply course concepts to your own personal experience. 

 You will (a) select a concept of your choice and then 

(b) describe your own personal example of it and 

(c) explain how the example illustrates the concept.  

Submissions  must be no longer than one printed page (submissions of longer than 1 page may be penalized). 

The concept you can choose:

Social identity theory



Vertical cultures

Horizontal cultures


Ambient communication


Source credibility

Coercive power

Reward power

Referent power

Legitimate power

Expert power

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