Assignment 3: Part C: Your Marketing Plan
In Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.
Note: You may create all necessary assumptions needed for the completion of this assignment.
Write a six to seven (6-7) page paper in which you:
- Develop the company’s branding, pricing, and distribution strategy.
- Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
- Develop the differentiation strategy in relation to the closest competitor.
- Establish whether the company’s intention is to be a leader or follower within the industry.
- Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
- Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.