NEW BUSINESS IDEA VERSUS REINVENTING A BUSINESS, marketing homework help

Set up a page with 2 columns on it.

You have decided that you have a viable idea for starting a new business. From a macro point of view, using the left side of the column list what steps you will need to follow in order to get the business running from scratch.

Now assume you have an idea for reinventing/saving an existing business.

Perform the same analysis listing for this opportunity on the right side column of the paper. Compare the two lists and discuss your findings.

What surprises you from the lists?

Which process takes more time, money, expertise, support, etc?

Which opportunity has a higher chance for success….why? Be detailed in your evaluation of the lists.

Paper length 4 pages.

 

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