Case Study Questions
- Does Forta need to expand internationally?
- What are the reasons for and against waiting to expand into Western Europe?
- What should Marita Petrescu do? Which brand is better suited for which market, and should entry be based on private label or branded products?
Note: Your answers should be around 1000 words.
Submit your MS Word document using the Turnitin dropbox located in the Assignments area of the course.