Online submission via BlackboardAll students are required to submit this assessment via the MNG00716 1 answer below »
Online submission via BlackboardAll students are required to submit this assessment via the MNG00716 SCU Blackboard learning site. Hard copy and email submissions will not be accepted and late submission penalties will apply to assignments that are not submitted on time via the specified Blackboard site.The following questions are all based on the case study ‘Facebook in 2011’, from the Stanford Graduate School of Business. The link to this case study was provided to all students and all students were advised to access and read this case in detail prior to the exam. The Link was:https://gsbapps.stanford.edu/cases/documents/E406.pdfThis is an open book assignment. While specific topics are referred to in the questions below, there is an expectation that you will draw upon any relevant material from other topics to answer and expand upon questions.There are three questions associated with this assessment. Answer ALL three questions.? Question 1 (10 marks): Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in your Study Guide numerous times. When speaking of entrepreneurship, Drucker once stated: ‘Most of what you hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and like any discipline it can be learnt’.What evidence exists in the ‘Facebook in 2011’ case study that supports and/or refutes this statement? Ensure your argument(s) are developed through direct reference to concepts, tools and techniques evident in both the unit material, but also other relevant sources (such as academic journals etc).1
MNG00716 – Entrepreneurship and Marketing ASSIGNMENT GUIDELINES Assignment 2 – Case Study (Part B) 1 Case Analysis – Facebook in 2011 DUE DATE: Monday, 5 May 2014, 12:00 AM (Week 12) WORD LIMIT: 1800–2000 words WEIGHTING: 40% Online submission via Blackboard All students are required to submit this assessment via the MNG00716 SCU Blackboard learning site. Hard copy and email submissions will not be accepted and late submission penalties will apply to assignments that are not submitted on time via the specified Blackboard site. The following questions are all based on the case study ‘Facebook in 2011’, from the Stanford Graduate School of Business. The link to this case study was provided to all students and all students were advised to access and read this case in detail prior to the exam. The Link was: https://gsbapps.stanford.edu/cases/documents/E406.pdf This is an open book assignment. While specific topics are referred to in the questions below, there is an expectation that you will draw upon any relevant material from other topics to answer and expand upon questions. There are three questions associated with this assessment. Answer ALL three questions. ? Question 1 (10 marks): Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in your Study Guide numerous times. When speaking of entrepreneurship, Drucker once stated: ‘Most of what you hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and like any discipline it can be learnt’. What evidence exists in the ‘Facebook in 2011’ case study that supports and/or refutes this statement? Ensure your argument(s) are developed through direct reference to concepts, tools and techniques evident in both the unit material, but also other relevant sources (such as academic journals etc). 1 A case of the Facebook…
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