Organic Mattress, marketing advertising project help

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Step1: selected product–Organic Mattress

http://theeastcoastorganicmattressstore.com/

Step 2:  Identify and justify the demographics of the target market for your selected product. 

A.  Age:

B.  Gender:

C.  Geographic Region:

D.  Income levels:

E.  Lifecycle Stage:

F.  Any important psychographic variables:

Step 3:  Create a print ad for your product and select an appropriate magazine to run the ad.  Find the cost of placing the ad in your selected magazine (provide citation for source of costs).  

Step 4:  Select the best social media to use to launch (or relaunch) your selected product.  Provide a timeline along with a description of how the social media will be used in your campaign. 

 
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