Need the following assignment completed on the company “Best Buy”.
Select a company you are familiar as a customer, employee, or other stakeholder.
Identify the important attributes for your chosen product and select two key variables for your perceptual map (i.e Price and Quality).
Prepare a perceptual map for your chosen product/brand and using a minimum of seven (7) competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.
Explain why you placed each competitor on its particular spot on the map. Do not use only your perception.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
- Develop a Summary slide.
- Explain the target market (be specific and address all four segmentation variables (if applicable) – demographic, geographic, psychographic and behavioral).
- Identify a Perceptual map.
- Explain the Map placement.
- Identify your references.