Personal Sales marketing homework help

My hotel brand is TRU, which is a brand under Hilton

Identify your hotel brand.
What are the 4 types of sales calls?
List the type of sources for prospect research and explain each source.
What 3 areas should be researched for effective pre-presentation planning? List actual examples from your hotel brand.
What are some examples of product features that can be converted to benefits for your hotel brand? List at least 3 examples.
What is key account management? Why is it important? And what are the different types of levels for assignment?
How much personal sales should your hotel brand use and how should they utilize personal sales as a sales tool?
Reference list.