Personal Sales marketing homework help

My hotel brand is TRU, which is a brand under Hilton

  • Identify your hotel brand.
  • What are the 4 types of sales calls?
  • List the type of sources for prospect research and explain each source.
  • What 3 areas should be researched for effective pre-presentation planning? List actual examples from your hotel brand.
  • What are some examples of product features that can be converted to benefits for your hotel brand? List at least 3 examples.
  • What is key account management? Why is it important? And what are the different types of levels for assignment?
  • How much personal sales should your hotel brand use and how should they utilize personal sales as a sales tool?
  • Reference list.

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