Personal Sales marketing homework help
My hotel brand is TRU, which is a brand under Hilton
- Identify your hotel brand.
- What are the 4 types of sales calls?
- List the type of sources for prospect research and explain each source.
- What 3 areas should be researched for effective pre-presentation planning? List actual examples from your hotel brand.
- What are some examples of product features that can be converted to benefits for your hotel brand? List at least 3 examples.
- What is key account management? Why is it important? And what are the different types of levels for assignment?
- How much personal sales should your hotel brand use and how should they utilize personal sales as a sales tool?
- Reference list.