Please answer two questions in one page

1.  What are some the reasons why a salesperson would be reluctant to use a sales force automation system? Do you agree or disagree with this hesitancy? Why or why not?

2.  How can sales managers and business owners (Direct TV), without threat of force, get salespeople to buy into the use of CRM?  What should a sales manager/owner do with a superstar sales person who refuses to use CRM? Why?

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