Robots and Artificial Intelligence (AI) in Hotel Industry
Robots and artificial intelligence (AI) are changing the hotel industry. Some believe the robots/AI will sabotage jobs for humans and replace team members at hotels. Then there are others who believe the age of robots will free humans from “grunt” work and create more productivity such as check-in kiosks at airports or artificial intelligence (AI) concierge at hotels.
Watch the following videos and comment on the hotels of the future – high tech vs. high touch.
Wellbeing’s strategic planning and marketing
Watch the video case of “wellbeing” and discuss wellbeing’s SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and use of the 4-p framework in their strategic marketing and planning.
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Do marketers have to create separate product and marketing programs for each generation (i.e. Millennials, Generation X, The Baby Boomers, and so on)? Some experts caution that each generation spans decades of time and many socioeconomic levels. “These segments are so large they are meaningless as marketing targets,” notes one such expert. The boomers span almost twenty years: He suggests that marketers should form more precise age-specific segments within each group. Others warn that marketers have to be careful about turning off one generation each time they craft a product or message that appeals collectively to another. What do you think? (Please note that Mandalay Bay had announced that they created the concept for GenerationX’ers).
Levels of Competition
Identifying your competition is very critical in marketing. Please read pages 88-89 – about levels of competition (Figure. 4.2). Pick a hospitality company (a coffee shop, hotel, or local casino) and identify the competitors at different levels by applying Fig. 4.2.
A Resort For Generation X
If you plan a resort or gaming resort targeting Generation X, what type of hotel facilities, services and amenities would you offer to appeal to them? What type of advertising messages would work best? (Hint: Consider characteristics and values of Gen X’ers discussed in Ch. 4).
Growth Strategies in Las Vegas
The purpose of this discussion question is to identify strategic market opportunities in Las Vegas by applying product-market expansion grid (Figure 3-2).
Give specific examples of intensive growth (market penetration, product development,
and market development), integrative growth, or diversification growth strategies
adopted by specific Las Vegas corporations or companies.
What forms of growth strategies do you think are more likely to occur in Las Vegas
market in the next five years?