Product Differentiation Through Signs, Symbols, and Artifacts, assignment help

/in /by

Signs, symbols, and artifacts describe characteristics of products or services that may have public or emotional meaning. The “Golden Arches” sign found outside of all McDonald’s fast food restaurants, for example, has grown to symbolize a certain and widely accepted standard of fast food. McDonald’s products typically have very little variation from store to store across the United States. The Golden Arches have become of symbol of McDonald’s quality.

In order to create or maintain symbols that are aligned with public perceptions, special considerations may need to be taken into account when designing service layouts. Trade-offs regarding floor layout and optimal use of space may need to be made in order to accommodate the artifacts.

For this discussion activity consider the following:

  • Describe three examples of service-oriented signs, symbols, and artifacts.
  • Discuss adjustments, accommodations, or trade-offs that may need to be made for each.
 
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.