Reading Questions

After reading the chapter, please respond to the following questions:

What is the difference between crisis planning and preparing for communication during a crisis?  What characteristics and skills should be considered when determining a spokesperson for a crisis? What is the most important ability required? Based on the interview above, what are your overall thoughts about the interview?  Explain what you think the director did well in responding to the journalist?  What could she have done differently, if anything?

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