Perform some general research on Apple Computer and become familiar with the company. (The research alone will require at least an hour of your time, just to do the research, so please allow ample time to complete this case analysis.)
Use the VRINE Model, described in your textbook, to describe how Apple has achieved its excellent financial results. First, read Apple’s summary of its 4th Q2010 results:
Suggested format of your analysis: (use the APA format for writing your paper)
- Include a cover page on your paper.
- Introduction to Apple Computer
- Address each question in application of the VRINE Model as it relates to Apple. Be sure to explain your rationale.
- Have a Summary paragraph or two at the end of your paper to highlight your major ideas.
- A References section should follow the text of your paper to show all the resources you used in analyzing your case.
You should be able to do an adequate analysis in 7-8 double spaced pages, including your cover page and references listing. Run a spelling and grammar check before submitting your paper.