Strategic Planning & Implementation

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Read “Case 2: Airbnb in 2018” in your Connect textbook.In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.Develop & discuss a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market.Assess & discuss: how can Airbnb ensure the ethical treatment of consumers?Assess & discuss: should there be a separate strategy for the international component of Airbnb’s business model?

 
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