unit 8

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook: Chaper13-14 attached.  Book title is below.1. How you will hook your listener2. Identify the customer’s key issues3. Make the recommendation4. Stress benefits, not features5. Make the close6. Respond to objectionsWrite a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.You may only use your textbook as a resource for this final assignment.This final project should be a minimum of four pages (notincluding cover and reference page).The textbook must be referenced; paraphrased and quoted material must have accompanying citations using APA style.Book TitleBeebe, S. A., & Mottet, T. P. (2013). Business and professional communication: Principles and skills for leadership(2nd ed.). Upper Saddle River, NJ: Pearson.

 

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