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Using the data attached

Complete the industry analysis and background information exploration. The charts (of our data) include:

Bar charts and year by year trend lines on: Total sales; Channel sales; Pricing profile;

Seasonality of the above;

2. Show the top 5 firms and ‘Others’ to see industry concentration. Plot the total sales and avg price; show how these firms used channels in different ways. Contrast these with industry trend.

You should create ~20 sheets in Tableau, and try to form a story around what you have observed.

3. Based on what you see so far, what are some strategic questions you can ask to these data, and can explore further?

What information do you need in order to answer each question?


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