Week 4 Discussion 2
“Management of Economic Exposure” Please respond to the following:
- General Motors exports cars to Spain, but the strong dollar against the euro hurts sales of GM cars in Spain. In the Spanish market, GM faces competition from Italian and French car makers, such as Fiat and Renault, whose operating currencies are the euro. From the second e-Activity, determine the best course for GM to take to maintain its market share in Spain. Explain your rationale.