writing about McDonaldization of Pharmacy

Writing about McDonaldization, Ritzer claims that rational systems ‘deny the basic humanity, the human reason, of the people who work within or are served by them’ (1994:154). In your own words, explain Ritzer’s meaning. Then select a site in which you might observe the phenomenon of McDonaldization, as outlined by Ritzer. Some examples include CVS. Describe your observation and how the 4 elements of McDonaldization (efficiency, calculability, predictability and control) are at work.

Your written report should be around 1000 words, plus a bibliography. It should be typed and proofread before submission. You may use any recognized referencing system, so long as you use if consistently throughout your report.

 
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