Writing about McDonaldization, Ritzer claims that rational systems â€˜deny the basic humanity, the human reason, of the people who work within or are served by themâ€™ (1994:154). In your own words, explain Ritzerâ€™s meaning. Then select a site in which you might observe the phenomenon of McDonaldization, as outlined by Ritzer. Some examples include CVS. Describe your observation and how the 4 elements of McDonaldization (efficiency, calculability, predictability and control) are at work.
Your written report should be around 1000 words, plus a bibliography. It should be typed and proofread before submission. You may use any recognized referencing system, so long as you use if consistently throughout your report.