Business Plan Project- Phase 4

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I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I’ve chosen to market Dialysis Centers. (I will attach this assignment, so you’ll have the information needed to revise, and finish the 5 phases for this project).This plan will include 5 phases which will be broken up. The phases are:Phase 1: Executive SummaryPhase 2: Company Profile & Industry OverviewPhase 3: Service Overview, Competitive Analysis, Marketing MixPhase 4: Service Delivery Plan and Human Resources PlanPhase 5: Financial Statement and Balance SheetsHowever, we are on phase 4 of this project, which is Service Delivery Plan and Human Resources PlanPhase IV: Service Delivery Plan and Human Resources Plan1. Service Delivery Plan• Outlines the method by which your service will be delivered to clients or customers• It is a statement of what resources are needed in terms of both personnel and other assets to be delivered.• Outlines the critical points in the clinical service delivery processWhat to Include:Service delivery methodology: what methods will your organization use to deliver services-this can be an outlineFlow Chart of delivery service, delivery sequence, and timing requirementsHuman Resources1.Organizational Structure/staffing PlanClinical (full time vs. part time)Non-clinical (full time vs. part time)2.CompensationRateBenefitsJob descriptions-briefRoles and responsibilities-brief descriptionAPA FormatUse of ReferencesGrammarSpellingPunctuationTextbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett PublishersThe refence for that textbook is:Berkowitz, E. N. (2017). Essentials of health care marketing.

 
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