Contagious why things catch on by Jonah Berger, Marketing Reading Notes help

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Reading the Book of contagious why things catch on – jonah berger

Wrtie a reading notes with Format: 

–Three-page maximum , single space, business block, justified margins, 10-point font 

-APA bibliographic citation of the work as your ‘title’

– Central theme – identify author’s main lesson/argument – what is the author(s) teaching us 

-Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject –

Main takeaways – so what and now what? How do we best apply the knowledge from this book? 

contagious_why_things_catch_on___jonah_berger.pdf

 
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