strategic management case analysis 2

100.0 %Content

30.0 %Action Plan: Key issues and Case Analysis Focus

A description of key issues the selected case is not included. A description of a particular aspect of the strategic management process that student’s analysis will focus on is not included.

A description of key issues the selected case is included. A description of a particular aspect of the strategic management process that student’s analysis will focus on is included. Subject knowledge is unclear or inconsistent.

A description of key issues the selected case is included. A description of a particular aspect of the strategic management process that student’s analysis will focus on is included. Some subject knowledge is evident.

A description of key issues the selected case is included. A description of a particular aspect of the strategic management process that student’s analysis will focus on is included. Some subject knowledge is evident. Subject knowledge is competent.

A description of key issues the selected case is included. A description of a particular aspect of the strategic management process that student’s analysis will focus on is included. Description demonstrates comprehensive subject knowledge and understanding.

30.0 %Action Plan: Narrative

The action plan does not include a description of the how you will conduct the case analysis, including assigning roles and tasks to specific project members.

A description of the type of plan is included; however, a description of the vision, mission or values of the organization is not included. Subject knowledge is unclear or inconsistent.

A description of the type of plan, including the vision, mission, and values of the organization is included. Some subject knowledge is evident.

A description of the type of plan, including the vision, mission, and values of the organization is included. Subject knowledge is competent.

A description of the type of plan, including the vision, mission, and values of the organization is included. Description demonstrates comprehensive subject knowledge and understanding.

10.0 %Action Plan: Language Use and Audience Awareness (includes sentence construction, word choice, etc.)

Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.

Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.

Language is appropriate to the targeted audience for the most part.

The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.

The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

10.0 %Action Plan: Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.

Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.

Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

Writer is clearly in command of standard, written, academic English.

10.0 %Calendar of Events: Reflects Plan

The calendar of events is not included.

The calendar of events is included but does not reflect details of the action plan.

The calendar of events is included and does reflect details of the action plan. The calendar of events partially reflects details of the action plan.

The calendar of events is included and does reflect details of the action plan. The calendar of events clearly and persuasively reflects details of the action plan.

The calendar of events is included and reflects details of the action plan. The calendar of events demonstrates comprehensive subject knowledge, understanding and applicable insight. The calendar of events clearly and persuasively reflects details of the action plan.

10.0 %Calendar of Events: Layout

The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.

The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.

The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.

The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.

The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.

100 %Total Weightage