Evaluating Visuals
Evaluating Visuals (~300 words)
[Will be evaluated using 302 Applying Analyzing Evaluating rubric]
Objective: After completing this preparatory assignment, you will be able to evaluate the strengths and weaknesses of visuals.
Rationale: Effective business communication often employs the use of visuals to make data meaningful and to support the arguments made in the text. However, that does not mean that all visuals are effective in its purpose and design. This assignment asks you to think critically about the message, purpose, design, and honesty.
Directions: For this assignment, you will complete exercise 16.3 in our textbook (p. 537-540). The assignment reads: “Evaluate each of the following visuals by answering the following questions. (1) Is the visual’s message clear? (2) Is it the right visual for the story? (3) Is the visual designed appropriately? Is color, if any, used appropriately? (4) Is the visual free from chartjunk? (5) Does the visual distort data or mislead the reader in any way?” (Locker and Kienzler 537).
Rubric
302 Analyzing Analyzing Evaluating
Criteria | Ratings | Pts | |||||
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This criterion is linked to a Learning OutcomeLevel of EffortLevel of Effort. Puts forth honest effort to remembering and understanding the relevant course content. Creates thoughtful responses to assignment prompts. |
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3.0 pts |
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This criterion is linked to a Learning OutcomeAccuracy of ContentAccuracy of Content. Solves problems to new situations by applying acquired knowledge, facts, concepts, skills, techniques, and rules in a different way. Examines and breaks information into parts by identifying motives, needs, causes, purposes, or contexts. Makes inferences and finds evidence to support claims. Presents and defends opinions by making judgments about information, relevance of ideas, or quality of work based on a set of criteria. |
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7.0 pts |
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Total Points: 10.0 |