The Internal Environment & Corporate Strategy
1. In a narrative format, discuss Nike from a strategic perspective. Information concerning recent changes in the firm is readily available online and should be accessed. Strategic issues should be discussed in “real time.”
2. Some critics—citing previous allegations of sweatshops—have argued that Nike has not been ethical in its approach to production in developing countries. Is this criticism warranted? Why or why not? Additional Internet research may be required to support your position.
3. How has Nike accomplished considerable growth over the past two decades? Can this continue? Why or why not?
4. Suppose you are the CEO of Nike and the world is coping with an economic recession. Would you change the corporate strategy? If so, what changes would you make and why? If not, why not?