The article discusses how luxury brands try to attract Indian wealthy households. Although middle-class consumers can not afford such luxurious items, their purchasing power is hard to ignore.
1. What do you think Indian middle-class consumers are looking for? Provide a couple of examples.
2. Use the model to identify the strategies to cater to Indian middle-class consumers.
Here is the article link: Paste “India embraces luxury as China turns cool” into google search.
Here is the model: