Assignment 2: Executive Summary of M3: Assignment 2 (Amazon is the topic)

Assignment 2: Executive Summary of M3: Assignment 2

Note: Amazon is the topic and i have attached the essay you are going to use to help create the powerpoint buying process online amazon.docx

Please include the above attached essay in the powerpoint. Thanks

The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager. 

In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process. 

Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

  • Include a statement of the problem or the topic of M3: Assignment 2
  • Concisely evaluate the findings from your research. 
  • Recapitulate any main conclusions or recommendations. 

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt. 

By Wednesday, July 1, 2015, deliver your assignment to the M4: Assignment 2 Dropbox.

Assignment 2 Grading Criteria 

Maximum Points

Created a comprehensive executive summary of research findings from M3: Assignment 2.

80

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

20

Total:

100

 
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