B2B Collaboration

In this assignment, you will read and respond to the case study Attached as screenshot below titled “Zappos Offers Insights to Other Businesses,” located on page 234 in your Boone and Kurtz textbook, Contemporary Marketing.

In a well-written paper, address the following:

  • Describe the buyer-seller relationship between Zappos Insights and its business clients.
  • Explain how would you classify the business market demand for Zappos Insights training?

Your paper must meet the following requirements:

  • Be 3-4 pages in length, not including the cover page and reference page.
  • Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed). With in text citations.
  • Format your paper according to the APA Requirements. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
  • Your paper must be well written using excellent grammar and style techniques. Be concise. Be logical.
 
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