Braining Nordstrom
After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:
- How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
- Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?
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